Truck Art (Typography)

BA (Hons) Graphic Design Year 2 Final Project

Pakistani truck art is famous for its grandeur and magnificence. It is about culture, storytelling and passion. Every little adornment on these trucks has a special significance. Funny, inspirational and sarcastic phrases written on the trucks were translated and communicated to a western audience through a typeface designed to get a flavor of the truck art.

Illustration, Typography, Self-Initiated