The Designer’s Guide To Stereotypes (Final Major Project)


My final outcome is a book called “The Designer’s Guide to Stereotypes”. Essentially, a visual record of stereotypes in modern thinking, this book states what designers should not do. It is also a reflection upon how we might be treating and judging faceless audience. More than anything it is a subtle nudge and encouragement for designers to design and investigate past stereotypes.

study, MA, graphic, branding, identity, lcc, london, stereotypes